The pandemic created a rapid shift in business productivity; brick-and-mortar shops were forced to focus primarily on online sales or a combination of online an in-person sales. Continuing to operate means it’s a must to have a presence online and be to accept many forms of payments from a website or a mobile app. If you already have an existing website or mobile app for your business, it means that you are a step ahead but because the majority of businesses have shifted business strategy to online only, you will still need to use additional solutions to reach a wider range of customers.
1. Identify the best platform to find customers
The most successful platforms have the most amount of customers. Some of the best platforms have been around for many years, and despite tremendous competition from numerous new-comers, these marketplaces keep evolving their platform and continuously develop new solutions to achieve success for their existing and new customers. Some of the best marketplace platforms are; Ebay, Etsy, Amazon, & Google Shopping.
You may think Ebay is the old way to sell, but the truth is that Ebay still remains one of the top seller’s marketplace. Listing items takes minutes and is still a low cost solution. Etsy is another great marketplace to sell all kinds of items. Before the pandemic, Etsy was defined as the marketplace for inexpensive customized items and was considered a niche marketplace platform to sell alternative items. During the pandemic, a dramatic surge of site visits occurred and niche was disregarded, as work from home shifted and unemployment increased tremendously forced people to earn money by getting creative and designing new products which led to a big success for many.